From: Michelle Salater, Charleston, South Carolina

Dear Savvy Business Person,

It was a pretty sad sight . . . or should I say "site."

The worst part is that I’ve seen it many times before.

I bet you have too.

I was at a trade show and met the most amazing web designer, Dan. He specialized in websites for high-end businesses and had an impressive resume. He had created sites for several businesses I knew well, including a luxury boutique and a prominent real estate firm.

He showed me several websites. He knew just the right balance of colors, graphics, and copy. He knew how to use video to enhance, not distract from, the client's message.

We discussed a possible collaboration on a client's site; then I took Dan's card and left. Later, I pulled up his website and was shocked at what I saw . . .

• A cookie-cutter site template.
  
  
• Several misspellings and grammatical errors.
  
  
• A background that was bright orange…very bright.
  
  
• And the topper–a video that looked as if it was taken with an old cell phone camera and was very loud and very blurry…and located in the middle of the page.

And that was just the home page!

If I were a client, I'd click away in about 2 seconds and find another designer.

I've seen it a thousand times, but I still couldn't believe it–from a web designer!

He called me a few days later to set up a meeting. I went because I just HAD to know why, with his genius, his own site was so amateurish.

When I met him at his office, the nice slacks and jacket he wore to the trade show were gone, replaced by faded jeans, a torn T-shirt, and flip-flops. He led me to a chair that had seen better days and sat down opposite me.

His website was up on his computer screen. He looked at me and said, "Oh yeah, I need to get that fixed one of these days. I've had that site since I started this company. My friend did it for me as a favor."

Huh?

Let me ask you–how would you perceive a business if you saw a website that looked like that? Then saw the business owner dressed in old jeans and flip-flops?

Would you do business with that person?

It got me wondering how many other companies have websites that haven't been updated in years or are not well designed.

And how many have owners and staff who aren't favorably representing the company during working hours and at events—simply by their appearance?

My hunch is, at least 70%.

How about you?

If you have employees, how do they present your business to the public? How do you present it?

If your business isn't where you want it to be and you've tried everything you can think of, then this just might be the most important page you've read in years.

And your staff might need to read it, too.

Oh, let's get back to the story—

I told Dan what I’m about to tell you. He brightened up and put these strategies to work right away. His site is now just as brilliantly designed as his clients’ sites. (I helped and wrote the copy.)

I met with Dan last month, and he came to the meeting wearing a nice pair of slacks and a tailored jacket. His business image is now top-notch.

From a quick 15-minute conversation, his image went from blah to fabulous!

And he reports that his business is up almost 25% from last year.
We can do it for anyone, in any business.

Are you ready to find out how to improve your business image?

OK, let's get started and just put the truth out there:

If your image isn’t working to attract business, it’s keeping business away!

Surprised?

That may sound blunt, but it's really that simple. And I'm talking about both your business and personal images—because, truthfully, as far as clients are concerned, they are one and the same.

Let's make sure we're on the same page first. What is "image"?

Image is your wardrobe, grooming, and nonverbal communication. Combined, these factors can make you stand out as competent, knowledgeable, elegant, gracious, powerful, or anything else you choose to communicate. Or not.

It's all about communication and connection.

Image is also what you show or give to clients: brochures, articles, flyers, in-person customer service, your office, your employees, your coworkers.

Your online image is your website: its design, graphics, audio, video, and testimonials. It's also your blog, emails and free reports you send and your online customer service.

Your online image isn’t something to be neglected. You have 3-5 seconds to connect with your website visitor before he or she clicks away.

Not much time…you have to make the most of it.

The connection your company has with your prospects is extra-important because you don't converse with them, so you have to connect virtually—through your website, your marketing message, your blog, Facebook or Twitter accounts, or through video and audio. Your prospects have to go by what they "see"…which is your image.

Most people don't understand the role that image plays in business, and even if they did, they wouldn't understand why. It's not something you learn in school or from business experts.

But it does play a huge role in who is successful and who isn't.

I think everybody has seen business owners or upper-management employees wearing jeans with holes and flip-flops, like Dan used to. Or sweats and T-shirts. Some of them have websites that were thrown up in haste with dead links or misspellings…or a brochure done by a "friend" who can't seem to run a copy machine.

As in the example above, when I visited Dan, my reaction was no different from a client's.

I know you're nodding your head here. You know what I mean, don't you?

All in all, it makes a bad first impression (and second…and third…).

And it's one that is never forgotten.

Has this ever happened to you?

Most of us have been "Mr. or Ms. Bad First Impression" at some time.

Have you ever gone shopping and just thrown on any old thing to wear, without a care in the world?

And it never fails—you see someone who should never see you looking like that. Like a prospect you've been trying to land, or maybe a friend of one of your big clients. And of course this person tends to talk.

And there you are, looking as if you just rolled out of bed.

Do you remember what happened after that?

If it was a prospect, you didn't get that business, did you? Did you wonder why, when your prices were right, your credentials impeccable, and your references top-notch?

Well, now you know. You blew yourself out of the running with your first impression. It takes 100 milliseconds to make a first impression, and months of hard work to undo a negative one.   

If you don’t already put stock in the value of first impressions, listen to these stats from a study done by a sociolinguist by the name of Albert Mehrabian.

In a face-to-face encounter—whether at a networking event, a business meeting, or a dinner party . . .

7% of others' judgment comes from the words you use.

38% comes from the vocal tone and inflection you use.

55% of the message transmitted comes from the speaker’s appearance and body language.

More than half comes from your appearance, your image.

As our mothers told us, you never get a second chance to make a first impression.

What kind of impression do YOU make on a
personal and business level?
And how can you make sure it's the right one?

I’m going to share with you what works for my clients and me, but before I do, let me back up a second and introduce myself.

My name is Michelle Salater, and I’m a web copywriter and online marketing expert. I specialize in helping solopreneurs and small- to medium-sized businesses with their online presence.

“Michelle has been an inspiration to me to take massive action in my own business. She knows her stuff, and not only is she very supportive but she is also upbeat and a lot of fun. The first time we talked, she asked me what I wanted to do and what my dreams were…not just how much money I wanted to make. How many people care enough to ask that? She focused on how she could help me and what I wanted to accomplish with my business. Her gentle coaching has stretched me beyond what I thought I could do. For example, I wrote some web copy for my site, and she helped me to see that I was not focusing on the benefits to the client. It was all about me, not the client. She pays attention to what appears to be the little things in marketing, but they are really the big things.” Melody Brooks, Golden, Colorado

With me is Lee Heyward, style expert and owner of Charleston Style Concierge.  Lee helps women and men feel more confident about their image by helping them develop a style that is easy and effortless.  

“As a young professional, I have felt challenged creating a business image that made me feel confident and professional without looking stuffy or too mature.  After listening to this teleseminar, I feel clear about the image I want to portray and am excited that I can create this image using clothing I already own. During the teleseminar, I realized I was holding onto my clothes and style from college instead of embracing a new business image that matches who I am now and what I have accomplished.  Your suggestions were great, and I now know that perfecting my business image isn't hard; it just takes a little bit of effort.”  Andrea Johnston, Chapel Hill, NC

Together we're here to show you:

• The strongest sales tool you have and how to harness its power in person and online.
  
  
• The first step in creating a business image that most people don't do…if you don't, you'll have a lot of catching up to do.
  
  
• How to create a business image that tells potential clients you are a successful expert the moment they see you…before you even open your mouth. You'll also want to do this with your website and blog. Talk about an awesome first impression they will never forget!
  
  
• How your website might be sending the wrong first impression and how to fix it.
  
  
• The "3 to 5 second rule" of website design and how to make it work for you rather than against you.
  
  
• Why selling on the Internet is actually more challenging than selling face-to-face.
  
  
• How a close look at what's in your closet will make you more successful personally and professionally.

“I enjoyed the phone seminar yesterday. You two made great and practical points, things I can apply today. The idea of consistency of image and web image really resonates; especially being mindful of what you post on the web and where! Also, it got me thinking about what image I want to project. And, the quality v. quantity---guilty of that. I felt like you were talking about me---spending money on odds and ends that never get worn because they don't really go with the outfits (they seem like a good idea in the store, but not in my closet).” Susan Vichick-Johnson, Mt. Pleasant, SC Lifeworks, LLC

 

“My closet edit with the Charleston Style Concierge was invaluable. Lee brought my wardrobe potential to life with ideas on how to put certain pieces together, make my favorites more versatile, and identify key pieces I needed to supplement my existing wardrobe.  I feel more professional and put-together at work, and more sophisticated when I go out.  When I'm shopping, I have new understanding of what I'm looking for and how to make items more versatile.”  Janelle Varlas, Mt. Pleasant, SC

Customers are everywhere!
Are they seeing the "real you"
or the "careless you"?

According to a recent Princeton University study, in less than one second, we form impressions about likeability, competency, and trustworthiness.

Do your personal and business images tell your prospect to like and trust you?

Your business image tells potential clients who you are, who your company is, and what you stand for. Your website tells clients how professional and invested in your business you are.

And this image speaks volumes about how you conduct business and what your customers can expect from you.

Customers are not just people you sell to or serve. Your coworkers and vendors are customers, too, as are family and friends. They're watching…and they're talking.

Whether you work in corporate, own a company, or just want your image to work for you, there is no better time than now to invest in creating a business image–one that will draw potential business and strategic partnerships to you.

It works online, too!

The right business image gets visitors to buy from your website again and again and gets current customers to refer you. It explodes your site traffic and converts visitors to clients who buy.

Simply put, it makes you as successful as you dare to be!

And we can help you with our audio and transcript, 4 Easy Ways to Perfect Your Business Image…Right Now.

This is such a unique topic that you might be wondering where we came up with the idea for this audio.

One day Lee and I were discussing business image and everything it's done for our businesses. We knew this was something that the gurus never touched on, and CNN doesn't report it either.

Nobody is talking about it.

This is just too important to keep to ourselves, and it can benefit a lot of people, especially in this economy.

So, we decided to get the word out…and we held a teleclass. But we knew we needed to reach more people than could possibly be on one call. We recorded it and now have the opportunity to share it with you.

You'll learn all about your image and how to make it work for you:

• Why your image is more important to your success, both personal and professional, than your abilities. Believe it or not, a great image and average ability will outshine an average image and great ability every time.
  
  
• How to create an image that brings you clients online and offline without spending a fortune.
  
  
• How to create a consistent flow from your personal to online image. If you don't have a unified image or message, you'll ruin that first impression, and it will cost you clients.
  
  
• How to make sure your brand image matches your target market.
  
  
• What your clothing might be saying about you…and two vital steps in creating your professional image that most people overlook.
  
  
• How your brand and online image can grab clients and literally make them hit the "buy" button.
  
  
• Why your image is important even when you're home alone watching TV.
  
  
• Why your personal Facebook or Twitter posts can harm your business.

I've heard enough! I'm ordering now.

Your image makes you a trusted expert people want to work with…or not.

In this economic downturn, people are still spending, but thinking twice as long about whom they do business with.

You must stand out—in person and online. They must see you as confident, competent, and, most importantly, their trusted expert.

You must connect with them no matter if it's in person or online. Period.

If the connection is there, you've got a good chance of making the sale, no matter what else happens. If there is no connection, it doesn't matter what you do or say, you aren't going to sell anything.

People buy emotionally and rationalize it logically. With the right image, you make their decision easy on both levels. Your image lets them rest easy and feel that they made the right choice. And they'll love you for that.

They'll buy again and refer everyone they know to you. You'll get all this business from just updating and upgrading your image.

But you must give them a good reason to buy from you by making the right impression. You have to become their trusted expert. (Doing this online is a bit trickier, and you'll find out how.)

We show you exactly how to give them that reason by simply changing your image so that you are that expert they want and need.

It doesn’t matter what or how you sell. Whether you have a service business or you sell a product…whether you sell online or offline…perfecting your business image will pay off in sales, referrals, and your own self-esteem.

It's priceless, really.

Let's get started creating your new image!

On your mp3 audio and transcript, you will discover . . .

• How your business image is the key to skyrocket your business and leap past your competition.
  
  
• Why you need to define your ideal client down to the magazines they read and the websites they visit.
  
  
• How to create an effortless image online and off or refine your current image using the resources you already have.
  
  
• How your clothing AND your website are keeping you from business growth.
  
  
• What you can do right now to implement and control your desired business image.
  
  
• Why your website and blog image is the key to your online business success…and how to design a site and blog that grab clients and don't let go until they buy.
  
  
• Why the downturn in the economy is the ideal time to perfect your business image.
  
  
• How just 21 days can turn your image around for good.

“After listening to Michelle and Lee on the call "4 Ways to Perfect Your Business Image," I applied the 4 principles to my daily life. A few days later, I had a job interview, and within 45 minutes, I received the call notifying me I got the position–one with more money and with people I can't wait to work with. It doesn’t get better than that! Their informative call will not only change your business image but will change your life. And they're fun to listen to.”  Anthony Hale, Charleston, SC

I've heard enough—send it to me now!

It's just like having us sitting next to you!

You'll learn everything we know about creating the image you need to draw customers to your business, whether it's online or offline. We won't hold anything back.

If you use just a couple of the tips we give you, you'll be shocked at how differently people look at you and how much more business will find you.

This is what makes this audio and transcript so special and so valuable. After all, just to hire one of us as a consultant could cost anywhere from $500 to $2,000 or more. You get both of us for a fraction of the cost.

We don't leave anything out…

You'll get the 90-minute audio with everything we've been talking about here, plus more. We give you the straight scoop and make sure you get all the information and the steps you can take to perfect your business image right now.

We'll also send you the transcript of the call in case you prefer to read or like to mark it and jot down ideas.

You’re probably wondering what this unbelievable audio and transcript will cost…

Your investment today in 4 Easy Ways to Perfect Your Business Image…Right Now is only $29.95, a fraction of our normal consulting fees.

Why so inexpensive?

Lee and I wanted to create something that would help as many people as we could. Lee sees the difference that a great image has on people in real life, and I see it every day in people's online businesses.

The economy is hurting a lot of people right now, but if you'll invest $29.95 (less than the cost of dinner for two), the gains you make with your new image will pay for it many times over.

I'm ready! Let's get started.

And that’s not all.

Let's talk about your free bonuses!

Bonus #1 - Workbook to help you plan your new image.

This workbook will follow the audio closely, so you can take notes and brainstorm all the steps you'll be taking to perfect your image.

Writing these steps down will do two things for you:

Bonus #2 – Our ezines, Your Business Marketing Solution and Get Great Style.

We're committed to helping you with your business image, and our ezines offer tips and strategies to keep your business marketing and your image fresh and contemporary.

Every issue has ideas you can use in both your business and personal life.

As an added bonus, Lee will send you her free style guide, "5 Steps to a Stress-Free and Versatile Wardrobe." 

Let’s Take a Look at What You’re Getting

You get all the information you could ever want about creating your perfect business image…direct from us in an mp3…proven, real-life ways to increase your sales and leapfrog your competition by doing just a few, simple things…

Plus the transcript for easy reference any time…

And the bonus workbook to help you put these strategies into practice to grow your business more easily than ever before…

Finally, the newsletters that help you keep up with the latest marketing trends.

For only $29.95.

What Will You Do Now?

You can take us up on our guarantee and order 4 Easy Ways to Perfect Your Business Image…Right Now today at the special price of $29.95 and start beefing up your image and your bank account now.

Or…if you're not sure, STOP and ask yourself where you will be next month if you don't buy now. You know where you'll be – the same place you are today.

If you don't order now, you'll miss out on the very thing that could change your business and your life.

If you are even thinking about how this might help you increase your business... then order right now, while you're thinking about it.

If you grab your copy of 4 Easy Ways to Perfect Your Business Image…Right Now today, you'll get instant access right after you order and can be on your way to a new image immediately.

Best,
Michelle Salater and Lee Heyward

P.S. You'll be amazed at how simple and easy it is to apply all of these super image techniques. You can begin immediately—even as soon as 5 minutes from now. Don't miss out!